LotShot Pre-seed · Investor Brief

Showroom photos
from a phone.

The AI photo studio for car dealerships. Snap a car on the lot — get a listing-ready showroom image in seconds.

lotshot.ai·AI photo studio for car dealerships
The problem

99% of car listings
have ugly photos.

Dealers are salespeople, not photographers. So they shoot cars on a phone, in a gravel lot, between calls. The photo is the first thing a buyer sees — and a bad one kills the click.

Build a studio

One dealer spent ~$100K on a real photo studio just to shoot his own cars. Not an option for most.

Hire it out

A photographer or editor for every car. Slow, expensive, and doesn't scale with the lot.

Shoot on a phone

Free and ugly. So that's what almost everyone does — and the listings look like it.

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The insight

The $100K studio just became software.

The photo is the listing, and every dealer on earth has the same problem — but almost none can solve it like that one dealer did. Now AI rebuilds the studio for a few cents an image. The expensive, physical bottleneck becomes a subscription.

~$100K
to build a real photo studio
~8¢
our AI cost per image
$30/mo
what a dealer pays instead
A car rendered in a clean studio by LotShot The studio, in software
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The solution

Phone photo in.
Showroom photo out.

The dealer shoots the car where it sits. LotShot removes the background, drops it into a clean branded showroom, fixes the light, and handles the plate — then exports it straight to the listing.

Background removal 30+ showrooms Plate privacy Video ads VIN decode

Drag the slider — same car, real output.

Phone photo of a car in a dealership lot Same car rendered in a clean studio After Before
⇄
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Why we win

We never
change the car.

Car photos have one rule. A buyer drives to your lot to see that exact car. Generic AI tools break it — they reshape wheels, invent badges, repaint panels. LotShot holds the vehicle pixel-perfect and only rebuilds the scene around it.

  • The fidelity is the moat.A buyer who arrives to a car that doesn't match the photo never trusts you again.
  • Built for cars, not a generic editor.A vehicle-specific pipeline, plus the whole dealer workflow around it.
Car cut out from its background, untouched Car preserved · background removed
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The product

One tool replaces a studio,
an editor, and an ad agency.

Background removal

Clean cutouts around wheels, glass, and reflections — the car untouched.

30+ showrooms

Branded virtual environments with realistic, consistent studio light.

Video ads

Turn a single still into a social-ready clip in one click.

Listing-ready

Plate privacy, VIN decode, batch upload, and feeds to your site and the big marketplaces.

From a single phone photo: a full set of listing-ready images, a video ad, and clean vehicle data — every car, every angle, in one place.

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The market

Every dealer posts photos. Almost none post good ones.

~140k
US dealerships — our beachhead
100k+
dealers across Europe, MENA & Asia
8
languages live today — sells worldwide

The US alone is $130M+/yr at ~$80/mo per dealer — and it's a recurring need: inventory turns over monthly and every new car needs new photos. The same product runs in every market, so the global opportunity is several times larger.

A car in a premium virtual showroom Same product, every market
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Business model

Simple subscription SaaS. Cents to make, dollars to sell.

Starter
$30/mo
150 credits / mo
Most popular
Pro
$99/mo
600 credits / mo
Business
$249/mo
1,650 credits / mo
Per dealer · Pro $99/mo
Subscription revenue+$99.00
AI cost (100% credit use)−$24.00
Payment fees−$3.17
Net / dealer / mo≈ $72
≈ 73% gross margin — and that's the worst case at full usage. Typical blended margin lands 78–82%.
At scale
~$9.6M
ARR at 10,000 dealers · ~$80/mo average.
Net profit / yr (~75%)~$7M+
Marginal cost per new dealer≈ $0
Top-up packs & premium media (video, custom showrooms) add margin on top. Illustrative, not a forecast.
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Competition

Everything else is slow, costly, or wrong.

Why LotShot
  • Keeps the real car exactly real — fast and cheap.
  • The whole dealer workflow, not just an editor.
  • Self-serve, transparent, no demo, no contract.
Why the alternatives lose
  • Generic AI warps the car — unusable for a listing.
  • Enterprise suites (Spyne, Impel): opaque, sales-led, overkill.
  • Booths & photographers: thousands of dollars, slow.
A vehicle in a branded LotShot showroom LotShot output
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Go to market & team

Land dealers the way
they already buy software.

  • Self-serve funnel5 free edits, no card — a dealer tries it on their own car in minutes.
  • Transparent pricingPublic, self-serve plans beat the demo-gated incumbents on friction.
  • Land, then expand worldwideWin a dense beachhead market, then roll out the same product globally.
A premium vehicle rendered by LotShot
Founder

[Founder name]

[Role] · technical founder · full-time · [nationality] · [LinkedIn]

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The ask

Raising [$amount] to put it in front of dealers.

The product works. This round funds dealer acquisition, the next engineering hires, and the first paying cohorts.

Use of funds

Dealer go-to-market · engineering · model & infra

Milestones

[X] paying dealers · [$Y] MRR · repeatable funnel

Stage

Live product · pre-seed · bootstrapped to date

lotshot.ai·[founder@lotshot.ai]